Choosing the Best Option RPA vs Conventional Automation
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Choosing the Best Option: RPA vs. Conventional Automation

choosing-the-best-option-rpa-vs-conventional-automationWith the shifting digital landscape, hotel marketers must stay ahead of the curve when automating their activities. To do that, they need to evaluate the effectiveness of each automation strategy: robotic process automation (RPA) versus traditional methods. The debate between these two technology models is a hotly debated one in our industry on the one hand, RPA offers more efficient processes and can automate complex tasks in short timeframes. On the other hand, traditional automation tools have been around longer and may be more reliable despite their lack of speed and scalability. Whether your goal is to save costs or add efficiency to current processes, understanding which approach fits best for your specific hotel can be challenging – but it’s worth exploring further! In this blog post, we’ll cover both methods so you can make an educated decision about what’s right for your business.

What is Robotics Process Automation (RPA)? How Does It Differ From Traditional Automation Methods?

Robotic Process Automation (RPA) is a technology that uses software robots, or “bots” to automate rule-based, repetitive tasks and processes within organizations. RPA is designed to mimic human interactions with digital systems and applications, making it capable of handling routine tasks that involve data entry, data extraction, data transfer, and other manual, repetitive actions. Here are the key characteristics and differences between RPA and traditional automation methods:

1. Nature of Automation:

RPA: RPA is primarily focused on automating tasks performed on digital systems. It interacts with user interfaces, emulating human actions, such as mouse clicks, keyboard inputs, and screen scraping.

Traditional Automation: Traditional automation methods are broader and encompass a wide range of technologies used to automate physical processes, machinery control, and even some digital processes. These methods may include industrial robots, programmable logic controllers (PLCs), and other hardware and software designed for specific tasks.

2. Flexibility:

RPA: RPA is known for its flexibility. It can adapt to changes in the user interface and processes relatively easily, making it well-suited for tasks that evolve over time.

Traditional Automation: Traditional automation systems are typically less flexible and require significant reprogramming and reconfiguration to adapt to changes in tasks or processes.

3. Integration:

RPA: RPA is often non-invasive and can be integrated with existing systems and applications without major modifications. It interacts with the user interface layer, which means it can work with various legacy systems.

Traditional Automation: Traditional automation methods often require more substantial changes to existing systems and processes to enable automation. They may involve custom hardware and software integrations.

4. Implementation Time:

RPA: RPA implementations are generally quicker and can be deployed rapidly. Bots can be set up to automate tasks in a matter of weeks.

Traditional Automation: Traditional automation projects often have longer implementation timelines, especially when custom hardware or software needs to be developed.

5. Use Cases:

RPA: RPA is ideal for automating tasks that involve data entry, data extraction, document processing, and repetitive processes in business functions like finance, HR, customer service, and more.

Traditional Automation: Traditional automation methods are used in industries like manufacturing, utilities, and logistics, where physical processes and machinery control are key components of automation.

6. Cost:

RPA: RPA can be relatively cost-effective for automating digital tasks, especially when compared to traditional automation methods.

Traditional Automation: Traditional automation systems can be expensive, with costs associated with hardware, software, and integration.

7. Maintenance:

RPA: RPA bots require ongoing maintenance and updates to adapt to changes in software applications or processes.

Traditional Automation: Traditional automation systems also require regular maintenance to ensure optimal performance and safety.

RPA is a form of automation that specializes in automating rule-based, repetitive tasks that involve interactions with digital systems. It is flexible, relatively quick to implement, and well-suited for business processes in which user interfaces play a significant role. Traditional automation, on the other hand, encompasses a broader range of technologies and is more commonly used for automating physical processes and machinery control. The choice between RPA and traditional automation methods depends on the specific needs and characteristics of the tasks you want to automate.

Pros & Cons: RPA vs Manual Labor

Using Robotic Process Automation (RPA) versus manual labor has its advantages and disadvantages, and the choice between the two depends on the specific needs and circumstances of an organization. Here are some of the pros and cons of using RPA compared to manual labor:

Pros of Using RPA:

Efficiency and Speed:

Pro: RPA can complete tasks much faster than humans. Bots work 24/7 without breaks, leading to increased efficiency and reduced processing time.


Pro: RPA is highly accurate and reduces the likelihood of errors in data entry, calculations, and repetitive tasks.

Cost Savings:

Pro: Over the long term, RPA can reduce labor costs as it requires fewer human workers to perform repetitive tasks.


Pro: RPA can be easily scaled up or down to accommodate changes in workloads, making it suitable for both small and large organizations.


Pro: RPA ensures consistent execution of tasks, regardless of time or volume, reducing variability.

Audit Trail:

Pro: RPA provides a digital trail of actions, making it easier to track and audit processes for compliance and security.

Cons of Using RPA:

High Initial Costs:

Con: Implementing RPA can be expensive, involving software and infrastructure costs, as well as development and maintenance expenses.

Complexity and Integration:

Con: Integrating RPA with existing systems and applications may be challenging, especially in complex IT environments.

Limited Decision-Making:

Con: RPA is not suitable for tasks that require complex decision-making, creativity, or the handling of unstructured data.


Con: RPA bots require ongoing maintenance and updates to adapt to changes in software applications or processes.

Pros of Manual Labor:


Pro: Humans can easily adapt to new or changing tasks, making them suitable for tasks that require creativity, judgment, and decision-making.

Complex Tasks:

Pro: Manual labor is essential for tasks that involve creativity, innovation, problem-solving, and tasks that require empathy, such as customer service.

Human Interaction:

Pro: Some tasks require human interaction, especially in roles that involve communication, negotiation, and relationship-building.

Lower Initial Costs:

Pro: Hiring and training employees may have lower upfront costs compared to implementing RPA.

Cons of Manual Labor:


Con: Human workers are more susceptible to errors, especially when performing repetitive tasks, which can result in operational inefficiencies.

Limited Availability:

Con: Human workers have limitations in terms of working hours, breaks, holidays, and the risk of absenteeism.

Higher Labor Costs:

Con: Manual labor can be costlier in the long term, with expenses related to salaries, benefits, and overhead.

Varied Performance:

Con: Performance can vary among individual workers, leading to inconsistencies in task execution.

The choice between RPA and manual labor depends on the specific tasks, the organization’s goals, and the budget. RPA is well-suited for repetitive, rule-based tasks where speed, accuracy, and scalability are critical, while manual labor excels in roles that require creativity, complex decision-making, and human interaction. Many organizations find a balance between the two, using RPA for routine, repetitive tasks and reserving human labor for tasks that demand creativity and problem-solving.

Cost-benefit analysis of using RPA over traditional automation

Performing a cost-benefit analysis to compare the use of Robotic Process Automation (RPA) over traditional automation methods involves evaluating the costs and benefits associated with each approach. The choice between RPA and traditional automation depends on the specific context, tasks, and organization’s needs. Here’s a breakdown of the cost and benefit factors to consider for each approach:

Costs of RPA:

Initial Implementation Costs:

  • Licensing and subscription fees for RPA software.
  • Development and configuration costs to create and deploy RPA bots.
  • Infrastructure costs, including servers and hardware if necessary.
  • Costs for RPA tools and training for staff.

Ongoing Maintenance Costs:

  • Regular updates and maintenance for RPA bots.
  • Costs associated with troubleshooting and resolving issues.
  • Costs for monitoring, managing, and optimizing RPA processes.

Integration Costs:

  • Costs to integrate RPA with existing systems and applications.
  • Costs for middleware or connectors to facilitate integration.

Staff Training and Expertise:

  • Training costs for employees to design, develop, and manage RPA processes.
  • Costs for hiring or retraining employees with RPA expertise.

Licenses and Subscriptions:

  • Ongoing costs for RPA software licenses and subscriptions.

How to go about implementing RPA as part of your organization’s automation strategy

When it comes to automation, Robotic Process Automation (RPA) has taken the business world by storm. But, implementing RPA as part of your organization’s automation strategy can be a daunting task. It requires meticulous planning, proper execution, and continuous monitoring. First and foremost, identify the processes that are suitable for automation using RPA. Then, choose the right vendor and tool based on your organization’s needs. The next crucial step is to create a Center of Excellence (CoE) team to manage and deliver the RPA projects. Lastly, conduct adequate training for employees who will be working with RPA tools to ensure maximum efficiency. Remember, RPA should not be seen as a one-time fix but as a continuous effort for process improvement within your organization.

Benefits of Using Both RPA & Manual Labor In Tandem

Combining Robotic Process Automation (RPA) and manual labor in tandem can offer a powerful and flexible approach to achieving organizational goals. This hybrid approach capitalizes on the strengths of both automation and human expertise, resulting in a more efficient and productive workforce. 

Here’s a deep dive into the benefits of using RPA and manual labor together:

Adaptation to Evolving Technology:

  • RPA for Routine Tasks: As technology evolves, RPA can adapt quickly to integrate with new systems and software, ensuring continuity in automating routine tasks.
  • Human Learning: Human workers can learn and adapt to new technologies and tools, allowing organizations to stay competitive and make use of emerging technologies more effectively.

Knowledge Management and Learning:

  • RPA for Data Handling: RPA can handle data entry, extraction, and processing at high speeds. It can ensure data consistency and accuracy.
  • Human Learning and Knowledge Transfer: Human employees can continuously learn, acquire new knowledge, and adapt to evolving business requirements. They can also share their insights and expertise, contributing to organizational learning and growth.

Exception Handling:

  • Automation for Routine Exceptions: RPA can handle routine exceptions by following predefined protocols, but complex exceptions may require human intervention.
  • Human Expertise for Complex Exceptions: Human workers can address unique, complex, or unexpected exceptions by making on-the-spot decisions based on their expertise and experience.

Quality Control and Compliance:

  • RPA for Routine Quality Checks: RPA can automate routine quality control processes, comparing data against predefined standards and generating alerts for discrepancies.
  • Human Oversight for Complex Quality Control: Humans can perform in-depth quality control checks that require nuanced judgment, especially in industries with stringent regulatory compliance requirements.

Employee Empowerment and Satisfaction:

  • Automation to Alleviate Tedious Tasks: By offloading repetitive and tedious tasks to RPA, human workers can focus on more challenging, rewarding, and intellectually stimulating work.
  • Job Enrichment: Empowering employees with automation tools can lead to higher job satisfaction, as they see their roles as more valuable and fulfilling.

Business Agility:

  • Quick Adaptation with RPA: RPA allows organizations to swiftly adapt to changing business conditions by reconfiguring bots to perform new tasks or adjust to process changes.
  • Human Adaptation to Market Shifts: Human workers can respond to market shifts and customer demands by adapting their roles and processes. They can bring a human touch to adaptability.

The combination of RPA and manual labor offers a synergistic approach that leverages the strengths of both automation and human intelligence. This approach not only enhances efficiency, accuracy, and cost-effectiveness but also allows organizations to maintain flexibility, adapt to evolving business requirements, and prioritize tasks that demand human expertise. By strategically integrating these two resources, organizations can create a dynamic and agile workforce that is well-equipped to thrive in the ever-changing business landscape.

Challenges Businesses Face: Transitioning From Manual Labor to RPA

Transitioning from manual labor to Robotic Process Automation (RPA) can bring significant benefits, but it also presents various challenges for businesses. It’s essential to be aware of these challenges and plan effectively to overcome them. Here are some common challenges businesses may face during this transition:

  • Process Identification and Selection:

Challenge: Identifying the right processes for automation can be challenging. Some processes may not be suitable for automation due to complexity, lack of standardization, or limited ROI.

Mitigation: Conduct a thorough process analysis to select the most suitable tasks for automation. Start with smaller, manageable processes to gain experience.

  • Bot Maintenance and Monitoring:

Challenge: RPA bots require ongoing maintenance, updates, and monitoring to ensure they continue to perform effectively. Failure to do so can lead to errors or system disruptions.

Mitigation: Establish a comprehensive bot monitoring and maintenance plan. Regularly review bot performance and make necessary adjustments as the environment changes.

  • RPA Skill Gap:

Challenge: Finding and retaining employees with RPA skills can be challenging. RPA expertise is relatively new, and there is a competitive market for skilled professionals.

Mitigation: Invest in training and development programs for your existing workforce. Consider partnering with RPA service providers to address the skill gap.

  • Unpredictable Exception Handling:

Challenge: RPA is designed to handle routine, rule-based tasks. Unpredictable exceptions or deviations from standard procedures can be challenging for bots to manage.

Mitigation: Develop clear processes for handling exceptions. Human oversight and intervention should be readily available when bots encounter unexpected scenarios.

  • Software and System Updates:

Challenge: RPA bots interact with software and systems. When those software systems undergo updates or changes, it can disrupt the functioning of the bots.

Mitigation: Establish a process for monitoring and updating bots in response to changes in the software environment. This may require an ongoing adjustment.

  • Cultural Shift:

Challenge: A cultural shift may be required to embrace automation and the change in work dynamics. Resistance to such cultural changes can be a roadblock.

Mitigation: Leadership should promote a culture of innovation and continuous improvement, emphasizing the value that RPA brings to employees and the organization as a whole.

  • Over-Reliance on Automation:

Challenge: In some cases, businesses may over-rely on RPA and neglect the need for human expertise in specific areas.

Mitigation: Continuously assess the balance between automation and manual labor. Establish guidelines for when human intervention is essential.

In conclusion, transitioning from manual labor to RPA is not without its challenges, but with effective planning and mitigation strategies, businesses can successfully navigate these obstacles. The benefits of increased efficiency, cost savings, and error reduction often outweigh the challenges, making RPA a valuable tool for optimizing business processes and staying competitive in a rapidly evolving business landscape. It is important to view RPA as a complement to human labor, with the ultimate goal of enhancing the capabilities and productivity of the workforce.

Know More About PhoneSuite’s Hospitality Products

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To learn more about PhoneSuite Direct, call us today and find out what we can do for you. Don’t miss this amazing opportunity to take your business to the next level. Take advantage of our products and services so you can easily tackle any tough situation with confidence. With PhoneSuite on your side, success is inevitable!

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